Onward!
Onward! is DeSales University's 2025–2028 strategic plan—a clear, focused vision for the years ahead. The plan is the result of an inclusive, collaborative process involving more than 115 members of our University community. From that work emerged four priorities that will frame our decisions, resources, and innovation: Academic Excellence & Innovation, Student Experience, Visibility & Growth, and Stewardship.
As the only Salesian university in the United States—and the only Catholic university in the Lehigh Valley—DeSales is uniquely poised for future growth. Our distinct identity and rich Salesian tradition serve as the foundation for this plan, which strengthens and advances these values across all aspects of University life. Here’s DeSales President, Fr. Jim Greenfield, to provide a brief introduction.
Mission as the Foundation
Our Catholic, Salesian mission both identifies and energizes us for distinction in all University activities and initiatives. The Gospel, our Salesian heritage and spirit, and our core values provide a foundation that guarantees a rich future, shapes our relationships, and informs the decisions that will take us Onward!
DeSales is a Catholic, Salesian university that inspires transformative learning through the liberal arts and professional studies by energizing students to be who they are and be that well.
How We'll Measure Progress
Each pillar includes clear goals, specific actions, and measurable outcomes. We will report on progress annually and highlight impact stories from across campus.
The Four Pillars
60 Years of DeSales (1965–2025)
The launch of Onward! coincides with the 60th anniversary of DeSales University. This moment invites gratitude for the mission entrusted to us and renewed commitment to forming graduates ready to serve their communities, professions, and families with faith, wisdom, and purpose.
Celebrating Our Journey
- 1965 – DeSales opens its doors to 156 first-year students
- 1970 – First women students admitted
- 1971 – First theatre production
- 1976 – ACCESS program established
- 1985 – Nursing program established
- 1987 – First master's degrees awarded
- 1991 – MBA program launches
- 1996 – Groundbreaking for Billera Hall
- 1997 – Physician Assistant program inaugurated
- 2001 – Allentown College becomes DeSales University & Priscilla Payne Hurd Science Center opens
- 2013 – Gambet Center for Business & Healthcare Opens
- 2014 – DeSales graduates first doctoral students (DNP)
- 2021 - DeSales moved into the National Universities category in the U.S. News & World Report
- 2022 – Speech Language Pathology graduate program established
- 2024 – Waterbury Reilly School of Business established